"The percentage and “sale” signs still work. The main problem with overly-used elements in advertising is that designers and business owners opt to veer away from them, hoping to be more avant-garde. Who else hasn’t seen that tired, old percent sign and big, bold ‘SALE’ icons on storefronts? Believe it or not though, these elements still work, because for one, it isn’t just advertising for the sake of aesthetics, but it actually tells your customers that you are offering your merchandise at a lower cost, which is always an effective marketing strategy. Another good tip would be to place your store’s name in the window in a way that attracts people’s attention but doesn’t end up hogging the entire space, preventing the rest of your window display from being seen. Look for a reliable sign company in Durham, NC to help you with this. Established firms like Signs Unlimited, Inc. have a variety of services that are sure to suit your needs."
Thursday, May 15, 2014
Tuesday, May 13, 2014
"Putting up signs is perhaps one of the earliest forms of marketing, and even today, it still stands, though already well-developed and encompassing a wide array of advertising needs and strategies. Signs for Durham businesses are pretty much everywhere in the city, advertising reputable companies as well as their products and services for everyone to see – and of these signage, monument signs are quite common. Here are some basic facts you should know about this type of sign: What is it? If you’ve ever seen a sign made of concrete or bricks that is affixed to the ground, usually hanging low, and has a plaque with text or some images, then you’ve most likely seen a monument sign. The permanence of its position implies that it is typically only placed in the entryway of the business establishment itself, serving as a kind of ‘welcome’ sign. The basic design and apparent durability of monument signs can make a business look and feel more professional."